Mark Alder – Director
For company director Mark Alder marketing is a long held passion that started working with his family business while still at school. A fascination for the machinations of marketing led him to chase marketing and sales opportunities.
His first job was fleet car sales and it was educational but selling cars was not the long-term career path he was after however, it did ignite his interest in sales positions.
He finished his higher education at Swinburne University specializing in marketing and sales and worked for many years selling capital equipment in sales management roles.
Once he understood sales it was time to move onto a marketing position, which he honed in the electrical industry with Schneider Electric.
Over a number of years he gathered a wide range of skills with events and conference planning, branding, communications, product launches, catalogue development, channel marketing and project management.
So armed with significant sales and marketing experience it was time to bind the two together within his own company to allow him to draw upon them to assist companies when and where he was needed.
Mandy Parry-Jones – Marketing Communications Specialist
Communications both written and visual were interests that have been carried and developed by Mandy throughout her working life.
Initially Mandy trained in graphic design at RMIT before taking on further studies in business at the same college, with majors in advertising and business communications.
After working in advertising with agencies and in-house with retail and service companies she moved on to roles in public affairs with companies such as Mitsubishi and also as a senior consultant with international PR consultancies.
To further her interests in writing Mandy landed a position as the first female motoring writer in Australia with her role as assistant editor at CAR Australia magazine. As an adjunct to the role she gained qualifications as a journalist and continued to write and edit publications for Fairfax and later ACP.
When website design and development became an area of marketing interest she gained qualifications in website design from Swinburne University in order to better work with that medium.
Over more than 30 years Mandy has specialized in writing content for widely varying applications from magazine articles, to newsletters, media releases, web content, tenders and proposals, speeches, case studies and brochures.
Her expertise in graphic design enables her to work easily with designers and web developers to achieve a product that merges look with content.