What is the single most important thing you want a visitor to your stand to remember when they walk away? They will only remember one thing. Often planning the look and feel of the stand is put before more important things, like what you want to promote or the messages you want to communicate.
No doubt designing the stand is the fun part but our experience shows that long before you get to the fun part you need to have your homework completed.
Homework is researching and questions
What about the most basic question – why are you there? This leads to a host of others like – why is your audience there? Are they going to be there? Is there something new to promote or is it a branding exercise?
It is perfectly legitimate to use it as a branding exercise, exposure, product re-enforcement or launch but often the response is that competitors will be there. First and foremost focus on your reasons.
From homework to planning
The next phase is pre and post show activities. This is a long list starting with media exposure and special invitations, as well as who will be the face of your stand and your single top takeaway message.
All this needs to be considered prior to the design as these elements must reflect and shape the visual appearance of the stand. Your stand design must reflect your one key message.
Add Marketing Momentum to the mix
We know what questions to ask so that we can put together a succinct and tailored plan for the your next exhibition, and better still you can use it to style the one after, and the one after that.
You still decide the design and it will still be your message, what we do is ensure that it is clearly communicated to the audience and take advantage of every avenue there is to promote it.
We have designed & built many stands & worked on many exhibitions. We know what is required to deliver a professional result that enhances your companies profile and maximizes your investment.